MNCs have to meet the term with European Union’s declarations. Google has complied with EU’s May 2014 ruling. The Court of Justice of the EU considered individuals’ right to ask search engines to remove certain results about them and set up the rule. In the recent Transparency Report, Google has declared it received 348,085 such removal requests from the citizens of different European countries.
Statistics of URL removal requests
Google has got nearly 350,000 requests and evaluated 1,234,092 URLs to delist. Though they do not mention the exact numbers, it is said that 42% of the URLs have been removed.
Top ten sites have been listed by the institute, which are mostly affected by removal requests. The number of listed sites covers 9% of the total number of sites. Social networks are leading among these sites. Facebook is on the top place of the list and Google Groups, YouTube, Google+, Twitter are also prominent ones.
The company has also published the figures of per-country basis requests. They have got 73,399 removal applications from France, 60,198 from Germany, 43,101 from the UK, 33,106 from Spain and 26,186 from Italy.
Procedures of making URL removal requests
Individuals have to follow some specific procedures for submitting the URL request to the authority. The corporation provides a web form that is to be completed by the person who wants to make a request. Then he or she will get an automatic reply. Through this reply the person will be confirmed that the request has been received successfully. Each application is assessed on a case-by-case basis. If it is necessary the individual may be asked to add supplementary information. After evaluation they decide on taken appeals. Individuals are notified through email about the decision. If the claimed URL is not removed they make a brief clarification. Individuals can follow European data protection laws in requesting exclusion of search results. People are able to make requests on behalf of others, after the affirmation that they are rightfully approved to do so.
How does Google evaluate removal requests?
Google maintains some standards and strategies in the evaluation process. The incorporation has formed a specially trained team to review the applications. The team works in a synthesized way in which high-ranking staff and attorneys deal with difficult and challenging cases. They carefully follow some principles in the whole procedure. After receiving an application through the web form it goes through a manual review. No item is rejected by mechanical evaluation without deep surveillance.
The whole evaluation process consists of four steps. Firstly, they check whether the request covers all required information or not. Secondly, the team is confirmed that the requester has a connection to any European country through residency or citizenship. Thirdly, reviewers inspect if the information included in requested removal is insufficient, irrelevant, no longer relevant, or excessive. Another question is whether the pages appear in search results for the requester’s name or not. Finally, they think about any public interest in that data remaining in the requested page.
The company has added request summaries on the Transparency Report to show the scenario. However they do not clarify why they wipe out several links and keep others.